SendYellow guide to email marketing

We have created a quick and effective guide for the do's and dont's of an effective email marketing campaign, which can lead to highly successful open rates for your emails

Do’s of email marketing

  • Make sure you grow your list organically and over a period of time.
  • Write a catchy subline. This is essential.
  • Give your audience a reason to continue reading your newsletter
  • Try to use a catchy preview text to keep your audience engaged
  • Grammar and spelling are essential to get right from the start.
  • Test and try. Keep track of your open rates and see when it's the best time to send your emails to ensure the best results

Dont's of email marketing

  • Don't spend your time collecting a bunch of emails and end up not using any of them
  • Avoid having misspelling words in your newsletters
  • Don't take too long of a break between your newsletters
  • Send your emails frequently
  • Make sure you keep track of your analytics and see what is working and what is not
  • Continue to send one fits all email to your audience

Common Issues To Fix

When it comes to email marketing there are a lot of things that can help you achieve more engagement and user retention. There’s probably nothing worse than your emails going into the spam folders after continually emailing your audience.There are a few things you can try to do to prevent this from happening:

All my emails go to spam folder, what should I do?

Send a double opt in or a welcome email: This will help users to get verified. If the first of many emails goes straight to the spam folder, there are a couple of things you can try to do. First, contact your contacts to ensure that the email does not go to the spam folder by marking them as "not spam". This will tell the ISP that the email should go to the main inbox going forward. The alternative to that is to request your audience to add you to the safe email list
Get a verified domain: This may sound simple but if you buy your email domain and you own it will be easier for email marketing. It's essential if you own the domain and will improve your likelihood of not ending up in the spam folder

Few people are opening my emails, what should I do?

Personalize your newsletters and emails: It may sound simple enough but you will be surprised how little it gets done! This can be as simple as to market to a specific segmented audience. A good way to find out what your audience wants is to ask them directly and then tailor the email list accordingly! Pictures and plenty of links work too!
Optimizing the calls to action on the emails: Putting the links in the email at the right point is essential to getting people to click on them. Even making them shorter may lead to higher click rates!

My emailing list is not growing, what should I do?

Use better sign-up forms that will help new users to sign up There is a whole psychology behind this. Ask us for examples!
Don't just use email marketing to promote your newsletters. There are plenty of other channels to get people to read it!


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